About B kind

Encouraging acts of kindness in our everyday lives.


B kind is all about encouraging acts of kindness in our everyday lives. We choose a charity to support every two years. B kind works with our charity of choice through events and service projects. Our B Kind store with a wide variety of products to sell and generous direct donations makes this all possible. Being kind can change someone’s life, it can also change the world.

The First B kind Club


B kind was inspired by the life of Bill Mahoney, a loving husband and father whose life was tragically cut short by pancreatic cancer on April 30, 2013. While Bill achieved remarkable success as a businessman both in the U.S. and Australia, what truly set him apart was his kindness and generosity toward others. Bill Mahoney was one of those rare individuals who made people smile everywhere he went.  He was Best Man at no fewer than eight weddings.

B kind was founded by his two daughters, Jojo and Virginia Mahoney, as a way to continue their Father's legacy.